Community Advocates for Justice and Equality

Community Advocates for Justice and Equality

2018

Branding, identity, illustration, design

“A multiracial network of community members and organizations; We empower, raise awareness, provide resources and advocate for the marginalized.”

CAJE was operating without a clearly identifying brand. The primary objective in this project was to create a strong logo expressing the core values of the group while also identifying with the City of Lowell.

“Too many cooks” is one danger of designing for a loosely structured organization. The process of developing a logo took three sets of logo iterations. The final design phase involved getting several members of the group in the same room. During this time, I worked and we critiqued the design for several hours until we had a solution.

Below you can see mock-ups of them in hypothetical use. Further, I've included many of the other numerous early iterations of the logo.

Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality
Community Advocates for Justice and Equality